The UK ceramics industry has been the beating heart of Stoke-on-Trent for generations, shaping our economy, our culture, and our communities. But today, this world-renowned industry stands at a crossroads.

Without urgent government action, we risk losing not just skilled jobs and proud local businesses, but the centuries-old craft that defines who we are. Once these skills are gone, they’re gone for good, and with them, a vital part of our national story.

We need to act now. Add your name to call on the government to back our potteries and protect our city’s heritage.

Protect our pots. Save our future.